What Are You Actually Keeping Per Order?
Enter your numbers. We will show you what lands in your pocket on a typical order, where the rest went, and the three levers that usually close the gap. Takes about a minute. Nothing is stored.
Enter your numbers
- Average order value (AED): 45
- Monthly orders: 2000
- Platform commission (%): 25
- Food cost (%): 30
- Packaging cost per order (AED): 4
- Ad and promo spend per month (AED): 8000
- Discounts you fund (% of order value): 10
The result
You keep AED 7.75 per order.
That is 17.2% of every order, about AED 15,500 a month.
That is workable. The levers below are where the next few dirhams sit.
- Platform commission: 11.25
- Food cost: 13.50
- Packaging: 4.00
- Ads per order: 4.00
- Discounts you fund: 4.50
- What you keep: 7.75
Where the gap usually sits
Menu mix
+AED 3 to 5 per order
Modelled on shifting roughly 5% of your mix toward high-margin, high-demand items.
Ad efficiency
Recover 40% to 60% of non-incremental spend
Assumes results are measured with incrementality testing, not last-click
Platform and channel mix
2 to 5 commission-equivalent points
Assumes renegotiation plus shifting volume to lower-cost channels
This is a model based on the figures you entered and typical GCC delivery economics. It is not a client result and not a guarantee. Your real numbers will differ per platform, per branch and per daypart, which is exactly what we would look at.
Want these checked against your real platform data?
This model uses the numbers you typed. A Visibility Review uses your actual dashboards, POS exports and ad reports, per platform, per branch, per item.