Every service runs standalone and runs stronger together. Pick the entry point that fits the moment you are in.
Per order. Per platform. Per branch. After everything.
Your platform dashboard shows GMV. It does not show what you kept. Between commission, ad spend, funded discounts, packaging and food cost, the number that matters is buried, and it is easy to end up running on a version assembled in a spreadsheet six months ago. We rebuild it from the order line up, and we keep it accurate every week.
Cost per incremental order, not cost per order.
Platform ad reports tell you how many orders your spend touched. They will not tell you how many of those orders would have arrived without it. That gap is where delivery ad budget can quietly go. We run incrementality properly, separate real growth from cannibalised organic volume, and put the recovered budget somewhere it does something.
Your dine-in menu was not built for this channel.
Take a dish running a 68% margin in the dining room. Once commission, packaging and a funded promo land on it, it can lose money on delivery. A delivery menu that is just the dine-in menu with a price uplift protects the wrong items and hides the profitable ones. We rebuild the menu around what travels, what sells and what actually earns on this channel.
A promo can subsidise customers who were already coming.
Run a 30% discount and orders go up. That is not the question. The question is how many of those orders were new, how many were regulars who would have paid full price, and what the blended margin looks like afterwards. We design a promo calendar around acquisition and reactivation, and stop the ones that only move margin from your pocket to your existing customers'.
The margin killers that never show up in a marketing report.
Take a 38-minute prep time: it can cost you ranking, rating and reorders, and none of that appears in your ad dashboard. Neither do refunds from missing items, or packaging that arrives collapsed. This is the part of delivery economics that lives on the kitchen line, and it is the part a dashboard cannot reach. We work it on-site.
Being on the platform is not the same as being seen on it.
Platform ranking is not random and it is not purely paid. Acceptance rate, prep time, cancellation rate, rating, menu completeness, photography, promo participation and response time all feed it, and each of those is something you control. We manage the inputs that move your position, on every platform you run, and we tell you which ones actually matter in your category.
You pay the platform for access to a customer you do not get to keep.
Every order through an aggregator is a customer relationship you rent rather than own. You do not get the contact, the reorder behaviour or the ability to bring them back without paying again. Aggregators are not the enemy, they are demand you should use, but a delivery business with no first-party channel has no floor under it. We build the channel you own alongside the ones you rent.
Not five dashboards, five logins and five sets of guesswork.
Each platform has its own economics, its own algorithm, its own promo mechanics and its own account manager telling you to spend more. Run them separately and you optimise five things against each other. We run them as a single operation with one strategy, one calendar and one view of what each channel is actually worth to you.