Promos That Add Orders Instead of Discounting the Ones You Had
A promo can subsidise customers who were already coming.
Run a 30% discount and orders go up. That is not the question. The question is how many of those orders were new, how many were regulars who would have paid full price, and what the blended margin looks like afterwards. We design a promo calendar around acquisition and reactivation, and stop the ones that only move margin from your pocket to your existing customers'.
- More orders Without margin collapse
- Smarter mix Promos that defend AOV
- Calendar discipline No more reactive discounting
What's included
- Annual promo calendar built around demand cycles, not panic.
- Guardrails on depth and frequency so margin holds.
- Platform-funded promo negotiation to share the cost.
- Bundle and combo design that lifts ticket size.
- Post-promo analysis: what pulled new orders, what just gave away margin.
How we work
- Review past promos What worked, what cannibalised, what just cost you margin.
- Design the calendar Anchored to demand, platform funding, and seasonality.
- Run promos with guardrails Caps on depth, frequency, and item exposure.
- Measure and learn Each promo gets a verdict, not a vibe.
Frequently asked
Will promos still be needed if our brand is strong?
Yes, but lighter and smarter. Strong brands use promos to acquire and reactivate, not to sustain demand.
Do you negotiate platform-funded promos for us?
Yes. We open that conversation in the first month.
How do you stop promos from cannibalising full-price orders?
By controlling depth, frequency, item selection, and customer cohort exposure. Promos should expand the pie, not slice the same one cheaper.
The platform pressures us to run promos constantly. Can you push back on that?
Yes. Platform promo pressure is a negotiation, not a requirement, and it is one we have on your behalf regularly.