Stop Paying for Orders You Would Have Got Anyway
Cost per incremental order, not cost per order.
Platform ad reports tell you how many orders your spend touched. They will not tell you how many of those orders would have arrived without it. That gap is where delivery ad budget can quietly go. We run incrementality properly, separate real growth from cannibalised organic volume, and put the recovered budget somewhere it does something.
- Lower CAC On every active platform
- Higher ROAS Measured per item, per branch
- No waste Promos that protect margin
What's included
- Active management of Talabat, Deliveroo, Noon Food, and Careem ad budgets.
- Item-level promotion strategy that protects margin instead of giving it away.
- Daypart and branch-level bid logic, not a flat campaign.
- Weekly performance review with clear next actions.
- Negotiation support on platform-funded campaigns and joint promos.
How we work
- Review current spend Where is the budget going, and what is each dirham actually returning.
- Rebuild the plan Item, daypart, branch, platform: a budget that defends margin.
- Run the campaigns We push bids, structure promos, and manage the calendar.
- Review and tune Weekly cycle: kill what is not working, double down on what is.
Frequently asked
Do you replace our agency or work alongside them?
Both setups work. One workable split is Bitelabs on platform-side ad work, your brand agency on social and content.
Will promo-heavy strategies hurt our brand?
Only if they are unstructured. We design promos that pull new orders without training your customer to wait for the next discount.
How quickly do we see ROAS improve?
We target the first 30 to 60 days, cutting the obvious leaks first and rebuilding the campaign mix from there.
How do you prove an order was incremental?
Controlled on and off testing by daypart, item and location. Not attribution modelling, actual holdouts.