Ad Spend & Growth Management
Stop burning ad budgets on the wrong items, dayparts, and platforms.
Ad spend on Talabat, Deliveroo, Noon and Careem is the fastest place to leak money. We manage the bids, the campaign mix, and the item-level promotion strategy with one rule: every dirham has to defend its margin.
Platform algorithms in the GCC reward consistent in-app investment more than any deck will admit. We treat ad spend as paid placement plus paid ranking, and we benchmark every bid decision against the take-rate it triggers on the next 100 orders.
What's included
- Active management of Talabat, Deliveroo, Noon Food, and Careem ad budgets.
- Item-level promotion strategy that protects margin instead of giving it away.
- Daypart and branch-level bid logic, not a flat campaign.
- Weekly performance review with clear next actions.
- Negotiation support on platform-funded campaigns and joint promos.
How we work
- 1. Audit current spend. Where is the budget going, and what is each dirham actually returning.
- 2. Rebuild the plan. Item, daypart, branch, platform: a budget that defends margin.
- 3. Run the campaigns. We push bids, structure promos, and manage the calendar.
- 4. Review and tune. Weekly cycle: kill what is not working, double down on what is.
Who it's for
Ad Spend & Growth Management is built for multi-branch F&B operators across the GCC who already do real delivery volume on platforms like Talabat, Deliveroo, Noon Food, Careem and Keeta, and who want their growth to come with margin instead of in spite of it. If your delivery business is growing but profitability is opaque, fragmented across platforms, or quietly leaking, this is where Bitelabs adds the most value. We work best with brands operating 3 or more branches and processing at least 2,500 delivery orders per month.
How we measure success
- ROAS by platform and item
- Cost per acquired new customer
- Promo redemption rate vs. baseline
- Wasted spend recovered weekly
Frequently asked
Do you replace our agency or work alongside them?
Both setups work. Most brands move us into the platform-side ad work and keep their brand agency on social and content.
Will promo-heavy strategies hurt our brand?
Only if they are unstructured. We design promos that pull new orders without training your customer to wait for the next discount.
How quickly do we see ROAS improve?
Usually within the first 30 to 60 days as we cut the obvious leaks and rebuild the campaign mix.
Do you handle Ramadan and seasonal campaign planning?
Yes. Ramadan, National Day, summer slowdowns and school holidays each get a dedicated plan because GCC delivery demand swings hard around them.
What is Bitelabs?
Bitelabs is not a generic consultancy. We are a hands-on delivery growth and profitability partner for F&B brands. We work across the real levers that move performance: menu, pricing, promos, platform execution, and per-order economics.
Who do you work with?
We work with restaurant brands, multi-branch operators, cloud kitchens, and delivery-focused F&B businesses that want growth without losing control of margin.
Related services
- Delivery P&L & Analytics — Know exactly where every dirham goes, per order, per platform, per branch.
- Menu Engineering for Delivery — Your dine-in menu is killing your delivery margin. We rebuild it for the channel.
- Promo & Discount Strategy — Promos should pull new orders. Most just discount the ones you already had.
- Kitchen & Operations Audit — Cancellations, late orders, and prep time are quiet margin killers.