Stop Renting Your Customers From the Aggregators
You pay the platform for access to a customer you do not get to keep.
Every order through an aggregator is a customer relationship you rent rather than own. You do not get the contact, the reorder behaviour or the ability to bring them back without paying again. Aggregators are not the enemy, they are demand you should use, but a delivery business with no first-party channel has no floor under it. We build the channel you own alongside the ones you rent.
- Owned channel Direct ordering, your data
- Higher LTV From smarter retention
- Lower commission On repeat customers
What's included
- First-party ordering setup: web, app, or WhatsApp commerce.
- Loyalty design that fits your brand and your unit economics.
- Win-back and reactivation flows for lapsed customers.
- Cohort tracking so you know who repeats and who churns.
- Channel mix strategy: when to push platform, when to push direct.
How we work
- Map the customer Who orders, how often, on what channel.
- Stand up first-party Web, app, WhatsApp, or your existing stack.
- Design loyalty and lifecycle Tiers, triggers, win-back, reactivation.
- Run and refine Track cohorts, refine offers, hold retention.
Frequently asked
Will going direct hurt our platform ranking?
No, when done right. Platforms reward strong brands. Direct is for repeat orders, not for replacing platform reach.
Do we need our own app?
Not necessarily. Web ordering plus WhatsApp commerce is a workable starting point, with an app added later if the cohort justifies it.
How do you measure retention?
Cohort repeat rate, time between orders, lifetime value, and channel mix per cohort.
Will the platforms penalise us for pushing direct ordering?
Handled correctly, no. There is a right and a wrong way to do this and the wrong way does carry risk. We do the right one.