A Delivery Menu That Survives 30% Commission
Your dine-in menu was not built for this channel.
Take a dish running a 68% margin in the dining room. Once commission, packaging and a funded promo land on it, it can lose money on delivery. A delivery menu that is just the dine-in menu with a price uplift protects the wrong items and hides the profitable ones. We rebuild the menu around what travels, what sells and what actually earns on this channel.
- Higher AOV Through smarter bundles
- Better mix Stars over dogs
- Travel-ready Items engineered for the journey
What's included
- Item-level profitability matrix: stars, plowhorses, puzzles, dogs.
- Delivery-specific pricing strategy across platforms.
- Bundles, combos, and modifiers built to lift AOV without killing margin.
- Photography and copy direction tuned for platform conversion.
- Quarterly menu refresh cadence so the menu stays sharp.
How we work
- Score the menu Profitability and popularity per item, per channel.
- Rebuild the structure Sequencing, bundles, modifiers, pricing tiers.
- Push the changes live Update every platform with the new structure and assets.
- Track and iterate Watch the mix shift. Refine quarterly.
Frequently asked
Will this force us to change our chef's menu?
No. We work with the recipes you have. The structure, pricing, and merchandising change. The food does not have to.
Do you handle the photography?
We direct the shoot. We work with your studio or partner with one. The brief is built around platform conversion, not just looking pretty.
How often should we refresh?
Light refresh every quarter, full review twice a year, anchored to seasonal demand and platform algorithm shifts.
Do we need different prices on delivery?
Sometimes. The decision and size of any uplift should be modelled per item, not applied as a flat percentage.
Related services
- Where Your Delivery Money Actually Goes
- Stop Paying for Orders You Would Have Got Anyway
- Promos That Add Orders Instead of Discounting the Ones You Had
- Cut Prep Time, Cancellations and Refunds
- How to Rank Higher on Talabat
- Stop Renting Your Customers From the Aggregators
- Run Five Platforms as One Operation